Optimize Your Infusionsoft Email-list With These Powerful Campaign Automations
Stop wasting money due to a “leaky” and inefficient Infusionsoft list and get access to powerful, set-and-forget Infusionsoft automation that will increase the health and engagement of your account.
Hi, I’m Ashley Guberman from Primary Goals,
I’m a certified Infusionsoft Partner and Infusionsoft expert. For the last 5 years I have been helping business achieve consistent growth and efficiency out of their Infusionsoft campaigns through strategic automation.
Corpses don’t Count as Contacts
The first campaign I install in every Infusionsoft account I work with helps us see the real health of the account. It makes no sense to use artificially bloated numbers by taking credit dead contacts who will never respond.
The results are almost instant and it’s the first step towards building a healthier email list with better open rates and engagements.
I’m in! What are the automations and how do they work?
Automation #1 - “The Efficiency Squeezer”
Imagine you had a “little black book” of contacts, starting from when you were 12. Over the years, some folks made it clear they never wanted to hear from you - blocking your number - but you left them in your book forever. Over time, you’d have a thick book that’s not very useful, and you’d be carrying the extra weight (paying for contacts) that are not benefiting you.
Unfortunately, that’s the default for Infusionsoft. It knows who opted out, and it won't contact them, but nor will it remove those people from your active campaigns. So those nice performance views Infusionsoft gives you? They have bloated numbers because the corpses are still in there. It's time to clean them out.
But if some of these corpses are former customers, we've got you covered. We can keep those people around, but still pull them out of your active campaigns.
Do it once, then put it on auto-pilot forever.
Automation #2 - “List Cleaner”
Did you know that 25-30% of emails go bad every year? Yet you keep sending email to bad addresses because it's too hard to identify these contacts. Over time, that will negatively impact the health score on your account and potentially decrease your deliverability and open rates.
Automatically identify addresses that bounce after 3 times, then stop trying. These are more than transitory problems, and when you keep trying, it slows down deliverablity for your valid contacts.
Set this up once, then put it on auto-pilot forever.
Automation #3 - “Thriving or Dying list notification”
This automation helps you immediately identify if your list is thriving or dying. It helps identify contacts at the point of disengagement. You sent how long a customer can go without opening or engaging with your content. Then, when they cross this threshhold, you can trigger a re-engagement campaign automatically.
And if these folks still don't engage after a greater period, then they are completly unengaged, and you can safely remove them from your campaigns.
This automation helps you identify this dead-weight so you can pull them from your account, reducing your cost and increasing your overall health and deliverability.
See which of your campaigns are really working.
Make decisions on trustworthy data.
Optimize your Infusionsoft account.
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Ready to supercharge your Infusionsoft account?
Automated List Management Campaign
Give me the campaigns,
I’ll configure it myself
with GDPR Audit
- List Management campaign
- Configuration on your App
- 30 minute growth strategy call
- Bonus: GDPR List Audit Campaign
Let's see how you grow your business using Infusionsoft!
Automated List Management and Configuration
Give me the campaigns, and configure it for me! (includes free 30 minute growth strategy)
Whatever Your Concern, We've Got You Covered.
Can I do this myself?
Yes, you can! I’ll even show you how for free. Go here to see How to Build the Campaign Yourself,
However, time is money, and for a low fee you can get the campaign and just alter it however you like, or I can configure it for you.
What happens if I don’t routinely clean my infusion list?
Well, what happens to your car if you never change the oil? It's going to drop in performance and eventually, you're going to kill your investment. Plus, at some point you're going to pay for more contacts than you need because you're carrying around unengaged and non-marketable contacts out of fear that they might be worth something. They are not. They are just dead weight on your application.
Best of all, this is a set-and-forget campaign that will work on your behalf, 24/7 to keep your list optimized and engaged. It's like the oil change that keeps on giving)
How will these campaigns help me identifying problems with my list?
You know someone people are no longer opening your emails. You know some emails are bouncing. You know some people who were once engaged, are losing interest. You know all of this. What the campaign does is show you who these people are so that you can take positive action to either re-engage people before they go away, or to clean up the space they were taking when they've already left you or opted out.
Does this campaign help me with emails that bounce?
Yes. Emails bounce for various reasons, including mailboxes that get full, DNS issues, or typos. The campaign allows 3 bounces in a row, then we figure that there's definitely something wrong, so we stop wasting your time and email on them.
What if I don't want to purge customers who have disengaged?
You don't have to. If you have a tag or set of tags to identify customers from prospects, there's already a rule to pull customers out of active campaigns, but put them into a separate sequence rather than marking them for deletion. You are in charge. The campaign makes it easy to do what you know you should be doing anyway.